Astrid S – Hyde
Astrid S – Hyde (2015)
Directed by: Helgi Jóhannsson Hörður Sveinsson
Hyde is a haunting electropop single by Norwegian artist Astrid S, released on November 20, 2015. The song delves into the complexities of duality and self-identity, drawing inspiration from the classic tale of Dr. Jekyll and Mr. Hyde. The accompanying music video, directed by Helgi Jóhannsson and Hörður Sveinsson, was filmed across various locations in Iceland, including Reykjavik and surrounding lava fields. The video features Astrid S and Icelandic dancer Viktor Leifsson, portraying the internal struggle between contrasting facets of one’s personality through evocative choreography and stark landscapes. The video’s atmospheric visuals and thematic depth earned it a nomination for Best Song at the 2016 Berlin Music Video Awards.
