Emei – 711
Emei – 711 (2023)
Directed by: Aser Santos Jr.
Emei’s “711,” released December 6, 2023, is a vivid alt‑pop anthem exploring social anxiety with emotional clarity. Directed by Aser Santos Jr., the official video uses neon‑lit, cinematic visuals to mirror the frantic rush of “fitting in” contrasted with the calming refuge of authenticity. The title nods to the 24‑hour convenience store—a late‑night solace where Emei and her friends unload after a draining night out, offering a powerful metaphor for finding real connection amid chaos.
