Grabbitz – Play This Game
Grabbitz – Play This Game (2017)
Directed by: Nikko Lamere
“My favorite parts about this song are the bassline, the simplicity and the cockiness,” says singer/songwriter and producer GRABBITZ. Today (April 21) the Los Angeles/Buffalo-based artist releases his new single and official music video for “Play This Game” from his upcoming debut full-length album THINGS CHANGE (out May 19 on West Blood Records). “‘Play This Game’ is about the industry. For a true artist, it seems like no one wants to take risks anymore, and only see monetary value. What is cool? What is not? What’s a trend? What is timeless? You have to risk losing in order to win. I have to play.”
GRABBITZ worked with visual artist Nikko Lamere who has created content for artists like Khelani, Noah Cyrus and Sky Ferreira for the video which captures the artist bearing his skin as much as his soul for the industry. “You won’t be able to get the bass-heavy hooks and seductive beat out of your mind anytime soon,” shared Idobi who premiered the video today. “‘Play This Game’ is a whole new brand of entertainment tailor-made to mess with your head in the best way possible.”
