Her – We Choose
Her – We Choose (2018)
Directed by: Antoine Poulet, Giorgio Martinoli
The music video for “We Choose” by Her is a poignant and visually striking piece directed by Antoine Poulet and Giorgio Martinoli. It was produced by Fury and serves as a tribute to Simon Carpentier, one of the founding members of Her, who tragically passed away from cancer in 2017. The video is presented in black and white, capturing the emotional depth of the song, which reflects themes of hope, resilience, and remembrance. The minimalist approach to the video aligns with the band’s intention to keep their image simple and pure, as Simon would have wanted.
This video marks a significant moment for the band as it was one of the last projects Simon was involved in, making it a deeply personal and heartfelt work.
