LAUV – POTENTIAL
LAUV – POTENTIAL (2024)
Directed by: Luke Orlando
Potential is a heartfelt track by Lauv, released on April 24, 2024, marking his first single under a new partnership with AWAL. The song delves into the excitement and uncertainty of realizing romantic feelings for a close friend, capturing the essence of budding possibilities. Directed by Luke Orlando, known for collaborations with Charli XCX and Caroline Polachek, the accompanying music video is Lauv’s first fully choreographed piece. It portrays a vivid, dance-centric narrative that aligns with the song’s themes of exploration and self-discovery. Luke Orlando
