Lorde – Royals
Lorde – Royals (2013)
Directed by: Joel Kefali
Royals, the breakthrough hit from Lorde, released in 2013, explores themes of materialism and youth culture, challenging traditional pop conventions. The minimalist music video, directed by Joel Kefali, mirrors the song’s simplicity, focusing on moody visuals and everyday suburban scenes. The track’s reflective lyrics and unique sound established Lorde as a fresh voice in alternative pop.
