Madness – It Must Be Love
Madness – It Must Be Love (1981)
Directed by: Chris Gabrin
It Must Be Love by Madness is a charming and whimsical music video that showcases the band’s playful style and comedic flair. Directed by Chris Gabrin, the video features the band members engaging in humorous antics, interspersed with romantic and surreal scenes that perfectly complement the song’s lighthearted theme. Released in 1981, the video helped solidify Madness’s reputation as one of the UK’s most beloved pop bands. The song, originally written and recorded by Labi Siffre in 1971, became a major hit for Madness, reaching the top ten in the UK and becoming a staple of their live performances.
