Matchbox Twenty – 3AM
Matchbox Twenty – 3AM (1997)
Directed by: Gavin Bowden
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3AM is a song by Matchbox Twenty from their debut album “Yourself or Someone Like You,” released in 1996. The song, which discusses themes of emotional distress and vulnerability, became one of the band’s most popular hits. The music video, directed by Gavin Bowden, combines performance footage with narrative elements that enhance the song’s emotive storytelling. It is a quintessential 1990s rock video, capturing the era’s aesthetic and musical vibe.