New Edition – If It Isn’t Love
New Edition – If It Isn’t Love (1988)
Directed by: Geoffrey Edwards
A strong New Jack Swing/R&B anthem where New Edition acknowledges that what they’re feeling isn’t just infatuation—it’s love. The music video shows the group rehearsing their synchronized choreography in a studio‑setting and then performing on stage, capturing their evolution into a more mature and polished act.
