Regard – Ride It
Regard – Ride It (2019)
Directed by: Meji Alabi
Ride It, released on July 26, 2019, is a deep house remix by Kosovan DJ Regard of Jay Sean’s 2008 R&B track. The remix gained viral popularity on TikTok, leading to widespread chart success, including reaching number one in Ireland and Mexico, and number two in the UK. The official music video, directed by Meji Alabi, features a nocturnal journey through a stylish underworld, inspired by Quentin Deronzier’s *Dancing Through the Night* series. Shot in Ukraine, the video stars English dancer Harry Parr and presents a sleek, cinematic aesthetic that complements the track’s moody, hypnotic vibe.
