The Archies – Sugar, Sugar
The Archies – Sugar, Sugar (1969)
Directed by: Hal Sutherland
Released on May 24, 1969, ‘Sugar, Sugar’ by The Archies is a quintessential bubblegum pop song that became a cultural phenomenon. Written by Jeff Barry and Andy Kim, the track topped the Billboard Hot 100 chart for four weeks and was the number one single of that year. The song was performed by studio musicians, with Ron Dante on lead vocals. The accompanying animated music video, directed by Hal Sutherland, features the fictional band members from the Archie Comics universe performing the song in a playful, colorful setting.
