The Weeknd – Snowchild
The Weeknd – Snowchild (2020)
Directed by: Arthell Isom
Snowchild is a reflective track by Canadian artist The Weeknd, featured on his fourth studio album, *After Hours* (2020). The song delves into themes of fame, nostalgia, and the artist’s journey. On July 22, 2020, an animated music video was released, directed by Arthell Isom of D’ART Shtajio, Japan’s first Black-owned anime studio. The video artistically chronicles The Weeknd’s career, showcasing his various personas—from the ‘House of Balloons’ era in Toronto to the ‘Starboy’ phase—culminating in his ‘After Hours’ persona. The visual journey highlights the evolution of his music and image over the years.
