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WATCHING ALT-POP MUSIC VIDEOS

Emei – 711

Alt-Pop Aser Santos Jr. 2023 505K

Emei Emei – 711

Alt-Pop Aser Santos Jr. 2023 505K

Emei – 711

2023 · 2020s · · · · Directed by Aser Santos Jr.

All Genres Alt-Pop Pop Time Travel

Emei’s “711,” released December 6, 2023, is a vivid alt‑pop anthem exploring social anxiety with emotional clarity. Directed by Aser Santos Jr., the official video uses neon‑lit, cinematic visuals to mirror the frantic rush of “fitting in” contrasted with the calming refuge of authenticity. The title nods to the 24‑hour convenience store—a late‑night solace where Emei and her friends unload after a draining night out, offering a powerful metaphor for finding real connection amid chaos.

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