GRADES King
GRADES – King
2015 · 2010s · · · · Directed by Taichi Kimura
“King” strips GRADES’ synth-pop down to its most vulnerable arrangement, trading the UK producer’s usual club-ready shimmer for something closer to confessional bedroom pop. Director Taichi Kimura matches that intimacy with handheld footage of frontman Jack Ritchie wandering through neon-lit Tokyo streets and empty train platforms, the city’s scale dwarfing him in every frame. The video feels less like a performance piece than a diary entry filmed in a foreign country.
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