Purity Ring – Lofticries
Purity Ring – Lofticries (2012)
Directed by: AG Rojas
Purity Ring’s “Lofticries” pairs Megan James’ ethereal vocals with Corin Roddick’s shimmering, glitch-infused production, crafting a dreamlike yet emotionally raw sonic landscape. The video complements the track’s atmospheric intensity with abstract, shadow-drenched visuals and moody lighting that heighten its sense of vulnerability and mystique. Blending indietronica, synth-pop, and experimental electronic textures, “Lofticries” stands as an early defining moment for the duo, capturing their distinctive fusion of haunting melody and forward-thinking production.
